ZERO is an association that fights for the accomplishment of sustainable development in Portugal through a proactive proactive participation in the defense of sustainability values. To achieve this goal and reach a wider audience, a new communication was made as a proposal for ZERO Association.

This rebranding was aimed at capturing the interest of younger audiences, but maintain the current associates. To this end, a new logo was created, inspired in seals and stamps (referring to the more protestant side of the association), as well as defining a new typographic family and chromatic palette integrated into the different areas of activity of ZERO.